Privacy Policy

Effective 1 November 2026

Discretion is the foundation of everything we do. This policy explains what personal information Asora Select collects, why we hold it, who sees it, and the control you keep over it.

1. Who we are

Asora Select Limited is the controller of your personal information. We are registered in England and Wales under company number 17085289, with our registered office at 97 Eden Park Avenue, Beckenham, BR3 3HH, United Kingdom. We are registered with the Information Commissioner's Office under reference ZC106504.

For any privacy matter, write to privacy@asoraselect.com or to the address above.

2. What we collect

When you initiate a Private Brief, we collect your name, email address, telephone number and preferred contact channel, together with your answers about where you would like to go, who will be travelling, your departure window, your stage of planning, the experiences that matter to you, and how you heard about us.

When you commission a journey, we also collect what our partners need to deliver it. This can include the names, dates of birth, nationalities and passport details of everyone travelling, flight preferences, emergency contacts, and requests such as dietary needs.

Some requests involve health information, such as mobility, allergies or medical conditions relevant to altitude or activity. We collect this only with your explicit consent, and only to arrange your journey safely.

We also keep a record of our correspondence, your communication preferences, and basic engagement data from our emails (whether an email was opened or a link clicked).

3. How we use it, and our lawful basis

Where we use analytics or advertising cookies, we rely on the consent you give through our cookie banner, as explained in our Cookie Policy. We never use automated decision-making or profiling that has legal or similarly significant effects on you.

4. Who we share it with

We share only what each party needs, and never sell or rent your information.

• Travel partners: hotels, lodges, airlines, ground handlers, guides and chauffeurs who deliver your journey.

• Service providers acting on our instructions: MailerLite (our website, forms, web fonts and email correspondence), and our email, document and accounting providers. Each is bound by a data processing agreement. If you consent to analytics or advertising cookies, the providers of those services also receive information about your visit.

• Google: our Private Brief form is protected by Google reCAPTCHA, which collects information about your device and how you interact with the page to tell people apart from automated programs. Google's Privacy Policy and Terms of Service apply to that information.

• Protected Trust Services: the independent trustee that holds client payments under the Package Travel and Linked Travel Arrangements Regulations 2018.

• Professional advisers and authorities: our lawyers, accountants and insurers, and public authorities where the law requires it.

If you choose WhatsApp as your preferred channel, those messages are also handled under WhatsApp's own terms.

5. International transfers

Your journey will usually take place outside the United Kingdom, so we must share booking details with partners in the destination. These transfers are necessary to perform the contract you have asked us to arrange.

When a service provider processes data for us outside the UK, we use a country with UK adequacy regulations, or protect the transfer with the ICO's International Data Transfer Agreement or Addendum.

6. How long we keep it

• Briefs that do not proceed: up to 24 months from our last contact.

• Booking and financial records: seven years after your return, to meet tax, accounting and legal limitation requirements.

• Health information: deleted once your journey and any related claim are complete.

• Marketing preferences: until you unsubscribe. We then keep only your email address on a suppression list, so you are not contacted again.

7. Your rights

You can ask us to give you a copy of your information, correct it, erase it, restrict how we use it, or transfer it to you or another organisation. You can object to processing based on our legitimate interests, and you can withdraw consent at any time without affecting anything done before.

Every email we send contains an unsubscribe link. You can also write to privacy@asoraselect.com.

We will respond within one month. If you are unhappy with how we handle your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

8. Security and confidentiality

Access to client information is limited to the people who need it to orchestrate your journey. We use encrypted systems and two-factor authentication, and we require the same standard from our providers. We do not discuss clients, their journeys or their travel companions with anyone outside that circle.

9. Children

Our website and correspondence are not directed at anyone under 18. Information about younger members of a travel party is provided by their parent or guardian and used only to arrange the journey.

10. Changes to this policy

We will post any update here with a new effective date. Where a change is significant, we will tell you directly.